Airbus: From Challenger to Leader
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
: |
BSTR046 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
ThemesDifferentiation |
| Case Length |
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14 Pages |
| Period |
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1997 - 2003 |
| Organization |
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Airbus |
| Pub Date |
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2003 |
| Teaching Note |
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Available |
| Countries
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USA |
| Industry |
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Airlines |
Abstract:
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The case study focuses on the growth of Airbus and it also covers extensively the competition in the aerospace industry.
The case provides a detail account of the structure of the aerospace industry and the nature of competition in the industry. It explains how Airbus achieved a leadership position in the industry with market share increasing from 13% in 1995 to 57% in 2002.
The case also provides information about the Airbus's A-380 aircraft and how the success of this model could provide a competitive advantage for Airbus.
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Issues:
» Understand how innovative product development can lead to competitive advantage, catapulting a company to the No. 1 position
Contents:
Keywords:
Airbus, competition, aerospace industry, account, structure, competition, leadership, market share,13%,1995, 57% ,2002,Airbus's A-380,competitive advantage, Airbus
Airbus: From Challenger to Leader
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